Google Ads for Restaurants

Stop Empty Tables.
Fill Your Restaurant.

When someone is hungry and searching for somewhere to eat, they open Google. We make sure your restaurant is the first result they see — so they call, book, or walk through your door.

No per-order commission — unlike Uber Eats or DoorDash
Target specific meal times — lunch, dinner, weekends
Works for dine-in, takeaway, and delivery

A Typical Restaurant Client

Monthly ad spend$600
New customer visits/month160 visits
Average order/table value$42
Revenue from new customers$6,720
Repeat visits (30% return)+$2,016/mo
48h
Time to first new customers
14x
Avg. return on ad spend
0%
Commission per order (vs 30% on apps)
0
Long-term contracts
The Problem

What Most Restaurant Owners Deal With

Three problems we hear from restaurant owners before they start Google Ads.

Half-empty on weekday lunches and slow evenings

Weekends are busy, but Tuesday at 7pm the restaurant is quiet. You need a way to drive traffic during your slowest times, not just when people are already going out.

We can run ads specifically targeting slow days and meal times to fill gaps.

Delivery apps eating 25–35% of every order

You're listed on Uber Eats and DoorDash, but they take a huge cut of every sale. You're paying a commission just to reach customers who are already in your city.

Google Ads sends customers to you directly — zero commission, ever.

Chain restaurants dominate your local Google results

McDonald's, Nando's, Pizza Hut — they have marketing teams and massive budgets. When someone searches "restaurants near me," the chains show up and you don't.

We target cuisine-specific searches where you genuinely win over chains.
How It Works

From Setup to a Full Restaurant

We handle everything — you just focus on the food.

1

Local Market Research

We find exactly what hungry people in your area search for and identify the searches where you can beat chains and competitors.

2

Campaign Build

Separate campaigns for dine-in, takeaway, delivery, and specific cuisines. Each ad matches exactly what the customer is searching for.

3

Customers Come In

They find you, call to book, or visit your ordering page. No middleman, no commission — they're your customers directly.

4

Ongoing Optimisation

We adjust bids by time of day, day of week, and season — pushing harder during your slow periods, pulling back when you're already full.

Keywords

The Searches That Bring Hungry Customers

google.com/search
italian restaurant near me
Ad Google Guaranteed ★★★★★ 4.9 (327)
Bella Cucina Trattoria
bellacucina.com · Open now · Book a table online
Call
When a hungry customer searches "italian restaurant near me," your restaurant is the first thing they see.
  • restaurants near me Very High
  • [cuisine] restaurant near me Very High
  • restaurants open now Urgent
  • food delivery near me High
  • best [cuisine] near me High
  • lunch near me High
  • dinner reservations near me Medium
  • takeaway near me High

Why Cuisine-Specific Keywords Are Your Best Weapon

Chains dominate "restaurants near me" — but nobody has the budget to dominate "authentic Thai restaurant near me" or "best wood-fired pizza near me." These are your keywords.

Someone searching for a specific cuisine is also a better customer — they know what they want, they're ready to spend, and they're less likely to just grab a burger from the nearest chain.

We research your exact cuisine, location, and competitors to build a keyword list that chains simply can't beat you on.

Google Ads vs Delivery Apps

The Real Cost of Delivery Apps

Most restaurant owners don't realise how much they're giving away.

FactorGoogle AdsUber Eats / DoorDash
Commission per order0% — you keep everything25–35% per order
Who owns the customerYou do — they contact you directlyThe platform does
Customer returns to you next timeYes — they know your restaurantThey might order from anyone
You control pricingFullyPlatforms may discount your menu
Dine-in customersYesNo — delivery only
Monthly cost on $6,000 revenue~$600 flat (10%)$1,500–$2,100 (25–35%)
Real Results

What Restaurant Clients Actually See

Italian Restaurant

Barcelona, Spain

160
New customers/month
14x
Return on ad spend
$4.20
Cost per new customer

"We used to depend on Uber Eats for 40% of our revenue. Now we get more orders direct, keep the full margin, and the dining room is fuller every week." — Marco R., owner

FAQ

Questions from Restaurant Owners

Does Google Ads actually work for restaurants? +
Yes — especially for independent restaurants. When someone searches "Italian restaurant near me" or "best sushi near me," they're hungry and ready to decide right now. Showing up at the top of that search consistently fills tables and drives orders. Most restaurant clients see new customers within the first 48 hours of going live.
How much does Google Ads cost for a restaurant? +
Restaurants have some of the lowest cost-per-click rates of any industry — often $1–6 per click. Most restaurants start with $300–$800 per month in ads. That's typically enough to bring in 100–200 new customer visits per month, which easily covers the cost many times over.
Can I target specific times — like quiet Tuesday evenings? +
Absolutely. Google Ads lets us increase your bids during specific hours and days. So if Tuesday and Wednesday evenings are slow, we push harder then and ease back on Saturday when you're already full. This is one of the biggest advantages restaurants have with Google Ads — precise timing control that no other channel offers.
Should I use Google Ads instead of staying on Uber Eats? +
You don't have to choose — but the math strongly favours Google Ads. On $6,000 in monthly revenue, Uber Eats takes $1,500–$2,100. Google Ads to generate that same revenue might cost $400–$600. More importantly, Google Ads customers come back directly to you. Delivery app customers come back to the app. One builds your business, the other builds theirs.
Also Popular

We Also Specialise In

Google Ads for Plumbers
72h to first calls, 9x avg. ROAS
Google Ads for Dentists
38 new patients/month on average
Google Ads for Roofers
42 leads/month, 9.4x ROAS

Ready to Fill More Tables Every Week?

Get a free audit of your local restaurant market. We'll show you exactly what people in your area are searching for — and what it costs to be the first result they see.

Get My Free Restaurant Audit →