Google Ads for Roofers

More Roofing Jobs.
Less Chasing Leads.

When a homeowner's roof starts leaking, they don't ask a neighbor — they search Google. We make sure your roofing company is the first thing they find, any time, any weather.

Roofing-specific keywords — not generic ads
One roof replacement covers months of ad spend
Storm season campaigns activated within hours

A Typical Roofing Client

Monthly ad spend$2,000
Qualified roofing leads42 leads
Jobs closed (35%)15 jobs
Avg. job value$8,500
Monthly revenue from ads$127,500
48h
Time to first leads
9x
Avg. ROAS (return on ad spend)
42
Roofing leads/month (avg.)
0
Long-term contracts
The Problem

What Most Roofing Companies Deal With

Three things we hear from roofers before they start running proper Google Ads.

Work dries up between storms

Your crew is busy after every big storm, but the months in between are quiet. You need a consistent stream of repair and replacement work year-round.

Google Ads keeps leads flowing even in calm weather months.

Big franchises and national companies dominate search

Homeowners search "roofer near me" and the big names with huge ad budgets show up first. Your local company — with better work and better prices — gets skipped.

Smart targeting wins locally without needing a massive budget.

Lead agencies charge too much for bad leads

You've paid for shared leads from lead gen companies — leads that went to 5 other roofers at the same time. Competing on price every time is exhausting.

Your Google Ads send people directly to you — no sharing, no bidding wars.
How It Works

From Setup to a Full Calendar

We set it up, you close the jobs. Simple as that.

1

Roofing Market Audit

We research your local competition and find the keywords your potential customers search in your exact service area.

2

Campaign Build

We create separate ad groups for repair, replacement, storm damage, and gutters — each with the right message and landing page.

3

Leads Come In

Homeowners call or fill out a form. Every lead is tracked so you know exactly which keywords are bringing in your best jobs.

4

Storm-Ready Scaling

We can boost your budget within hours of a major storm event — so you're first when homeowners start searching for damage repair.

Keywords

The Searches That Bring Roofing Leads

google.com/search
roof repair near me
Ad Google Guaranteed ★★★★★ 4.8 (203)
Summit Roofing & Exteriors
summitroofing.com · Open now · Free roof inspection
Call
When a homeowner searches "roof repair near me," your company is the first one they call.
  • roofer near me Very High
  • roof repair near me Urgent
  • storm damage roof repair Urgent
  • roof replacement near me High
  • emergency roof repair Urgent
  • roof leak repair near me High
  • roofing company near me High
  • free roof inspection Medium

Roofing Searches Convert Fast

When someone searches "roof leak repair near me" at 9pm on a Tuesday, they have a problem that needs solving now. The intent doesn't get more buying-ready than this.

Storm damage keywords spike sharply after bad weather — we have a process to increase your budget the morning after a major hail or wind event in your area.

We also target "free roof inspection" keywords, which bring homeowners in early and let you uncover damage they didn't know about yet.

Real Results

What Roofing Clients Actually See

Residential Roofing
Dallas, TX
67
Roofing leads/month
9.4x
Return on ad spend

"After a hailstorm we couldn't answer phones fast enough. Best money I've spent on marketing." — Marcus T.

Why Roofing Has Such High ROI

The average roof replacement costs $8,500–$18,000. Even a modest campaign getting you 3 extra jobs per month adds $25,000–$54,000 in monthly revenue — for a fraction of that in ad spend.

The math: $2,000 in ads → 15 jobs → $127,500 in revenue = 63x return.

FAQ

Questions from Roofing Companies

Does Google Ads work for roofing companies? +
Yes — roofing is one of the best industries for Google Ads. Homeowners search for a roofer when they have an immediate problem: a leak, storm damage, or a roof that's failing. The job values are high, and the intent from someone searching "roof repair near me" is as strong as it gets. Most roofing clients see a return within the first 60 days.
How much should a roofing company spend on Google Ads? +
Most roofing companies start with $1,500–$4,000 per month. With average job values of $5,000–$18,000, a single new roof replacement pays for several months of advertising. We recommend starting with enough budget to get 30–50 leads per month to properly test your market.
Can you run ads specifically for storm damage? +
Absolutely — and it's one of the most powerful things we do for roofers. We set up storm-specific ad groups that can be turned on immediately after a major weather event in your service area, capturing homeowners who are searching for help right after damage occurs. We monitor weather patterns and alert you.
How is this different from buying leads from lead gen companies? +
With lead gen companies, you buy shared leads — the same lead goes to 3–5 other roofers. You're competing on price from the first call. With Google Ads, homeowners click on your ad and contact you directly. They chose you specifically. Conversion rates are much higher and you pay less per exclusive lead.
Also Popular

We Also Specialise In

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72h to first calls, 9x avg. ROAS
Google Ads for Dentists
38 new patients/month on average
Google Ads for Restaurants
160 new customers/month, 14x ROAS

Ready for More Roofing Jobs Every Month?

Get a free audit of your local roofing market. We'll show you how many homeowners are searching for a roofer in your area — and what it takes to reach them first.

Get My Free Roofing Audit →